Lawyers Get YouTube-Style Site

by Douglas S. Malan (Connecticut Law Tribune)

"When it comes to searching for lawyers, Alabama trial attorney Lew Garrison believes people need more information than what they get from directories that simply list names of lawyers.

Potential clients need to learn more about the personal side of the lawyer, as they would when having a conversation, Garrison said. To help make those introductions, Garrison launched a Web site called LegalTube that serves as a video directory and lawyer-search resource.

The Web site went live on Sept. 1 after about four months of development."

You know, this sounds a lot like those video dating services that were popular back in the 80's and 90's.....

I kid!  Having checked out the site, my thought is that this a great way to give a great impression.  Here, a lawyer has the ability to speak, literally, directly to a potential client in a way that just isn't possible with yellow page listings and ads on legal sites.  People definitely want a lawyer that is book smart, but they also want someone that is human; someone with whom they can communicate.  Of course, the flip side is that you can't hide behind a billboard or other flat advertisement.  If you are not a good communicator, that will be abundantly clear when in front of the camera.  Bad for you, good for the person who gets the chance to 'try before they buy'.

I love that everyday I learn that the internet can be used for interesting things that aren't just porn.

For the full article on Law.com, click here.